Social Media Campaign Project

Audience

Primary Audience: Young adults (18–30) who are politically aware, active on social media, and responsive to issues of government transparency.
(College students, first-time voters, and digital-native audiences.)

Secondary Audience: General voters who distrust Congress or are concerned about corruption.

Government advocates, civics teachers, and journalists.

Audience Motivation: Young people care about fairness, corruption, and systemic reform. They also want issues they can act on quickly.

Goals

Overall Goals:
Pressure members of congress to pass a bill banning the holding and trading of stocks for representatives.

Post Engagement: 
20,000 impressions across posts
500 shares/saves of educational graphics
50+ tagged posts using #BanCongressTrading

Civic Engagement: 
500+ signatures on petition
150+ emails or phone calls to representatives

Platforms

Instagram:

  • Best for visual storytelling
  • Strong for graphics, carousels, polls, Stories, templates
  • Dominant platform for 18–30-year-olds

X / Twitter: 

  • Good for linking petitions, sharing data, tagging representatives, and commentary
  • Journalists and politically engaged users are active here

TikTok

  • Enables quick educational videos
  • High shareability and trend potential
  • Also a good place to reach a younger audience

Methods of Engagement

Social Media Engagement:

  • Share the graphics explaining how congressional insider trading works.
  • Use the campaign hashtag (#BanCongressTrading) on stories, duets, or reposts.
  • Participate in polls (“Should members of Congress be allowed to trade stocks?”).

Civic Engagement:

  • Sign a petition demanding legislators support a stock-trading ban.
  • Email or call their representative using a script linked through the campaign.
  • Attend a virtual or in-person town hall to ask reps about stock-trading reform.

Community Engagement:

  • Coordinate group petitions or “email your rep” drives.
  • Host a discussion or mini-event on government ethics (student orgs, civic clubs).
  • Share campaign graphics in group chats or campus organizations.

Example Posts

Individual Member Callouts

Other Descriptive Graphics